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The cosmetics brand is tapping into 2000s reality show ‘American’s Next Top Model’ for promotional inspo for its Conceal + Perfect Blur Out Smoothing Primer.
March 17, 2025
By: Lianna Albrizio
Associate Editor
With Y2K nostalgia on everyone’s lips, per beauty trend tracker Spate’s popularity index, Milani Cosmetics is prompting one question: “You wanna be on top?” With modern-day beauty lovers looking back a quarter-century to the looks that ruled Y2K from juicy lips to shimmery eyeshadow, Milani Cosmetics is tapping into this aesthetic with its newest campaign inspired by 2000s reality show “America’s Next Top Model,” which was hosted by Tyra Banks. The Ultimate Glow-Up Showdown In “Am...
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